How Tok the Vote Used TikTok to Empower Gen Z to Vote in the Election

About this talk

Join this session where Colton will share how hundreds of young TikTok creators came together for the first nationwide voter registration campaign on TikTok. Tok the Vote's campaign leveraged TikTok to effectively meet young, first-time voting age people where they were, ultimately receiving over 35 million views and inspiring young people across the country to get involved in the political process for the first time.